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Paid Search Campaign Set Up
and Execution
- Establish and manage paid search engine marketing programs
- Analyze existing paid search engine marketing campaigns
- Deliver a keyword list recommendation (no limit size on keywords)
- Keywords will be developed for all appropriate products and services
- Write all ad text copy
- Ad copy text will be specific to markets, services and promotions
- Multiple versions of ad copy will be developed for each ad group
- Input words and ads in the following search engines:
Paid Search Campaign Optimization and Maintenance
- Ongoing keyword optimization includes:
- Recommendations for improvement and removal of poor performing keywords
- Continued build out of high performing keywords (adding variations of high performing keywords to the campaign), and match type testing
- Continual build out of keywords for new services, products, promotions or markets
- Keyword optimization
- Reduce bid cap at a keyword level for high cost words to make specific keywords more profitable
- Optimization at the campaign level to meet/exceed targets
- Ongoing copy testing/optimization including:
- Recommendations for improvement and removal of poor performing ad copy
- Continued build out of high performing ad copy
- Test ad copy versions to establish the best performing creative concepts
- Ongoing landing page testing/optimization including:
- Recommendations for improvement of poor performing landing pages
- Test various landing pages to establish the best performing creative concepts
Paid Search Reporting
- Top-line paid performance updates provided every week
- Contractor will Manage budget to pre-defined spend levels as directed by Customer in writing for the Google Adword account
- Program recap report analyzing performance will be detailed, tracked and reported daily:
- Summarized click volume
- Average page rank per keyword when searched
- Cost per Click per specific keyword
- Cost per Conversion per specific keyword
- Revenue generated per keyword
- All performance broken down by word and search engine
- Any other relevant metrics across campaigns as they develop and are deemed necessary and requested by the Customer
