Ecommerce Development Enhanced By Quality Web Design

Published on Tuesday, 02 April 2013 07:01

Darin McGilvra

Ecommerce development is how you improve and expand your online sales. Spotya! Media, a Murrieta Web design company, can help you do this, but you need to remember some key ideas to maximize your ecommerce development.

Before you invest too heavily in your website and your business in general, do a lot of researching and testing. Make sure you do a lot of market research to determine how much demand there is for your products or services. You should even do some split testing during the design phase of the website to help decide what elements are more effective on driving sales.

When you are choosing a platform to host your website, make sure it is versatile so that it will be easy to make changes on the website at any time. You don’t want to go through the entire process of developing an ecommerce website, only to discover one element is not working for you, but you can’t change that element without starting over with another website.

Also, make sure the platform allows you plenty of room to grow and expand. Otherwise, your success could force you to go through the whole process of developing a site in a few years.

You’ll also want to consider the growing market of global users. Make sure it will be easy for mobile shoppers to use your website as well.

While it is great to have an ecommerce website that looks great, how it functions is far more important than how it looks. If customers have a difficult time finding what the product or service they want or getting to the checkout page, they most likely won’t want to return or recommend your website to others.

Ecommerce development should help customers find products, services

First of all, you want to make it easy to search for products or services. This is best done by providing multiple ways to find them. This will help customers to search for products in ways they are most comfortable.

Also, make sure that customers that know what they want can easily go directly to it as well as make sure those that don’t know what they want can browse at what you offer before they decide. Allow customers to browse by category, size, price, or anything else you can think of relative to your industry.

You also want to make it convenient for customers to get back to the main page to start over no matter what page they are on, as well as to be able to change parameters for how they are searching. Even better, would be for them to refine a search by adding a category. For example, if they start searching in a certain category, allow them to search by price within that category.

Don’t try to sneak anything by your customers. Be upfront with them about any additional fees instead of springing it on them at checkout, including shipping and handling charges. Also, have privacy and return policies prominently displayed. Avoid having any type of fine print.

You’ll also want to consider having some advanced features, such as options for gift wrapping, order tracking or even split shipping.

Ecommerce continues to be a growing industry, but it takes careful planning and development to succeed. If you want quality professionals to handle it for you, consider Spotya! Media’s Murrieta Web design and ecommerce development team.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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