Posts Tagged ‘social media’
Everything You Need to Know About Facebook’s Graph Search So Far
- Published on Wednesday, 16 January 2013 00:33
- Matt Holandez
- 0 Comments
You’ve heard marketers and your SEO team speculate for a whole week about what they believed would be the big announcement from Facebook. For the record, I was wrong. I thought for sure the year and a half long rumor about the Facebook phone would mean that the phone would finally be unveiled, but I can’t be right all the time. (I guess with just about every phone having a Facebook app, a Facebook phone wouldn’t be too necessary anyhow.) So the moment has arrived and Mark Zuckerberg has unleashed his newest plans to the world. It’s called “Graph Search”, and it’s Facebook’s attempt to pull information based solely on the people that you care about. Allow me to draw out a scenario for you in order to explain just what this new search is and how it will affect your next search.
Let’s say you’re on Facebook and you want to search for someone you haven’t spoken to in a while. Let’s call him, “Matthew” (just because it’s my name). I’m actually doing this on my desktop at the office and my results show Matt (who I work with), Matthew Mcconaughey and Matthew Perry. The last two results were popular searches across the web and I do not know them personally. If you are an active Facebook user, you probably know what I mean.
Real Social Search Results
Graph Search is going to give us authentic social search results. So our results are going to be based on who we are connected to. I know what you’re thinking: “I’ve heard this before. This sounds like Google’s idea when they began to use Google+ connections for search.” You’re right, the idea DOES sound just like Google’s idea, except Google’s idea didn’t really work. The issue with Google social search is that there aren’t enough people using Google+. In fact, as marketers, we knew it would be a challenge for Google+ to gain adoption when so many people were already big on Facebook, and the next big thing at the time was learning how to tweet and maybe dabbling into an app called Instagram.
According to Facebook, the focal point of Graph Search will be in four areas:
1. People
2. Places
3. Photos
4. Interest
So for us marketers, will this kind of search mean anything to us, or is this more mumbo jumbo that we can ignore? Although Facebook’s Graph Search is still in beta, I’d say we definitely should not and cannot ignore Graph Search and here’s why:
We already know how much social media helps business to be seen. Social Media Managers have been trying to stress this point for a few years now. We also know that the social media has played a big role in your SEO and web development team. After all, the old rule still remains golden: content is king. With Facebook being as big as it is, this new search tool is going to make it easier to find our business’s content and hopefully continue to allow our business to gain exposure to a wider audience.
We will be sure to keep you posted on any new developments, but in the meantime let us know your thoughts and what your reaction is to the announcement of Graph Search.
What Kim Kardashian Taught Us About Instagram & Social Media
- Published on Wednesday, 02 January 2013 18:55
- Matt Holandez
- 0 Comments
Earlier in the week, the ever popular photo app, Instagram updated its privacy policy, not once, but twice. Instagram is a fun and fast way to share your photos with family and friends. This app has become so popular that social media giant Facebook, purchased the company for $715 million dollars in the same year that it became a public listed company itself. Instagram’s purpose of changing its policy was to allow sharing information between themselves and Facebook. At first the updates would have allowed the sharing of information such as location, type of devices being used, and even more with companies owned by Facebook.
Do You Read the Service Agreement Before Accepting?
How many of us really know the terms of the user agreement in different social media networks? Most people who use Instagram and other apps for social media platforms don’t bother to read the updates or revisions and just accept them. Some of us even allow automatic updates and miss out on some of the big changes. Luckily Instagram’s most popular user, Kim Kardashian, read over these terms and threatened to leave for a rival app and take nearly 6 million followers along with her. Instagram’s new update sounded like the company would be able to take users’ pictures and use them in ads without permission from the member and without having to pay any money to the user. Can you imagine your glamorous photos being used without your permission?
Kim is not the only Kardashian that is active on Instagram. She has two other sisters that each post pictures of their family regularly. Khloe Kardashian Odom posted on her Twitter account: ”Wow…I just read over Instagram’s new policy…so sad, looks like I might be deleting my instagram after Jan 16. I hope something changes.” Of course, after the Kardashian’s threats became public, via Twitter, Instagram made a revised version of the terms. As of January 19, 2013, these new changes will take place.
Lesson Learned
For those of us who are marketers, we know how important social media is to our purpose. We also know how useful apps have become to us. Marketers might have also noticed that when one social media platform makes changes, there is surely another that will follow suit. So whether we use these social media apps for marketing our brands and companies, or simply for fun personal use, be on the lookout for changes and remember it can really be to our benefit to read the changes in updates and terms of service.
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