What Is All The Fuss About SEO and Web Analytics?

Published on Monday, 31 December 2012 19:58

Holly Petherbridge

0 Comments

SEO management offers the best “behind the scenes” look at what a website’s visitors are doing on the pages. Tracking this information gives continuous insight to the site’s activity and promotes productive management to make improvements. In order to comb through all this information, the data collected must be presented in a way to easily analyze the ebb and flow of traffic and focus in on what information on the site attracts visitors.

What would you do for your site if SEO told you:

• What time of the day is your site visited most often?
• Are there favorable pages?
• Do visitors browse more than one page?
• What is the average time a visitor stays on your website?
• How did your visitor find your site?
• Are there certain pages which continue to be “exit pages”? These pages disengaged the reader and left your site for one reason or another.
• Where do your pages link to?
• Are the links being clicked on?

You can get all of this information through SEO and web analytics.

You can develop a plan of action to improve your website according to these findings. If viewers are landing on pages within your website that you never deemed important, you can take the time to improve both information and links found on that page. Knowing and improving upon pages which are commonly known for being exit pages will potentially keep your viewers on the site longer. Create new links of interest or update the content to interest a reader further. A visitor is searching for something; you want your page to give them their answers. Changes are an important factor in keeping a website up-to-date. It is not a one-time fix, but a continual progression through time. Utilize your SEO findings to best manage the inter-activeness with visitors. The connection between you and the viewer is why you initially invested in a website. Use the SEO data to make the connections stick: make a plan and follow through with the necessary changes.

Keep track of the effectiveness of:

• Social Media – How is this campaign positively effecting website traffic?
• Marketing Strategies – Was there a noticeable change in traffic after the marketing campaign went into effect? Did it effectively send visitors in the direction you wanted?
• Email Campaigns – After an email campaign went out, was there an increase in traffic to the desired link or homepage of your site?
• Linking – Are the links drawing traffic to certain pages working? Is traffic following these links?
• Keyword Management – Are the keywords on your pages matching up to what visitors are looking for? Do you need to make changes to optimize a search engine result connecting to the content on your page?

Make a plan to optimize your website according to SEO findings.

Do you know that change is reoccurring? SEO management is a commitment to your website.  Ask your web development team if web analytics is offered. You want to work with a team who can not only obtain the information, but synthesize the information with a clear cut plan for your website. SEO optimization will keep viewers coming to the site’s pages and staying there. It supports the bridge which connects you to the world.

Holly Petherbridge

As an elementary teacher, I had always encouraged my students to write more. I find myself falling back on my own teaching techniques to share what I know about building and rebuilding personal finances.

More Posts

Follow Me: