High-Quality Copy Writing Key To Bringing In Viewers

Published on Friday, 15 March 2013 10:44

Darin McGilvra

The importance of copy writing for websites cannot be understated. To bring customers to your website, the most important factor is the quality and quantity of content on your website.

The content on your website is what brings people to it. You may have the greatest design and layout for a website, but if the website does not provide any real content for a person visiting, then people will not have any reason to stay.

If your website’s purpose is to provide advertising space for others, then your content is the product being provided to people visiting your website. If your website’s purpose is to sell your product, then your content is the advertising copy that is used to convince people to purchase your product, or at least try it out before purchasing.

The key is to have quality content and plenty of it. Quality is in the eye of the beholder, but this generally means content that doesn’t read like it is selling a product for this is generally a turnoff for most readers. At the very least, most people will wonder what “the catch” is when they read content spouting a lot of hyperbole about a product or service.

A well-researched article from a knowledgeable writer is what most people look for. It needs to be well-reasoned and be able to look at both sides of a topic from a mostly objective point of view.

Having mostly text on a page also helps it with search engines, which look for text and not images. The better the quality of the content, the higher your page will rank in the search engine.

Professional copy writing can help websites get higher rankings

Fresh content also is important. Newer content will rank higher than similar quality content that is older. Also, fresh content gives customers incentive to come back to your website.

The key to the success of a website is to have people be able to find it on the Internet. They can do this in two ways: through a search engine or through a link to your page from another website.

Having quality content will help people find your website in both ways. When people find helpful, quality content, they tend to share it by linking to it. Every time someone links to an article on your website, it improves the ranking of your website on the search engines.

One common pitfall to avoid is to write specifically for search engines. Key search terms are important to include in the article so your article will show up in the search engine when a common term used to search for your product or service is used. However, if you repeat the terms too much or just force them into the copy, it will actually hurt your ranking on the search engines.

Just provide plenty of fresh, quality content about your product or service, and the rankings will take care of themselves.

The problem for many small companies is they don’t have an experienced writer working for them and can’t afford to hire one. This is where a Murrieta Web design company that offers copy writing services can be extremely helpful. The company will provide the content from a professional writer for a set fee and you can get a specific amount of content on a regular basis without having to hire a writer yourself.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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