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Giving Your Site’s Traffic A Boost With Pay Per Click Campaigns
- Published on Monday, 11 March 2013 08:30
- Laura J Solomon
- 0 Comments
Are you a newbie to the tech side of the business world and getting ready to launch a new website? Recovering start up costs and boosting your sales from the get-go are probably the first things on your mind. Perhaps you’re a veteran in cyberspace and are looking to increase your brand’s awareness while boosting revenue and gaining a larger target audience. Wherever you’re business is in regards to the World Wide Web, a Pay Per Click (PPC) campaign could be a driving factor in reaching your business goals.
Implementing a PPC in your businesses’ website strategy can help you gain traffic to your website by way of purchasing ads on search engines and other websites. Pay Per Click works on a Cost Per Click (CPC) basis meaning you only pay when a person clicks on your ad. PPC is a cost-effective way to advertise and gain visitors to your site because it doesn’t always require you to pay to get listed. It’s just one of the ways Spotya! Media, a Temecula web design company, utilizes powerful ways to implement effective online marketing strategies.
A good Pay Per Click campaign ins’t just a few keywords
PPC can work in various platforms but is not as simple as choosing the right keywords or targeting options for your particular business and/or industry. There’s a bit of a science to it which means using the right strategies for your brand and budget. Although it may seem like PPC is everywhere, it’s not a “cookie-cutter” solution to driving leads to your site and increasing your ROI at a minimum cost. The following may help you better understand the different channels in which PPC can be used. These are a few, but not all.
Search Engine Marketing (SEM) utilizes sites like Google, Yahoo and Bing to incorporate online advertising and search engine optimization in order to promote your website by increasing your businesses’ visibility on SERPs (search engine results pages). It’s not merely enough, though, to have the right set of keywords. Having a good grasp of campaign analytics and website optimization is vital.
Social Media Advertising reaches out to Facebook, Twitter, Google +, LinkedIn, YouTube and more by letting you create content that draws attention to your brand and website. The same ads that you would put on a search engine will reach out to your social media followers and fans in hopes of them sharing with their respective networks while promoting your brand to existing and potentially new followers.
Shopping Engines play a large role for retailers when it comes to selling a product. Being a part of a shopping engine on eBay or Amazon.com (just a couple biggies) offers a site visitor the opportunity to type product queries in an effort to get a complete list of all vendors selling that particular product. Search pages can include product details, pricing and information.
PPC campaigns are a huge part of online marketing. If done right, they can boost your sales and revenue while maximize marketing strategies for your business. If done ineffectively, though, it could cost your business in more ways than one. Finding an experienced team of web developers and social media experts is the first step to providing you will all the tools you need to get your businesses’ pay per click campaign underway!
Laura J Solomon
I have 3 amazing children, my M.A. in Counseling and am a Jesus Freak! I love my life and my kids. Writing helps me to feel like I can say what I want and mean it.
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Can Twitter Vine Make Social Media Come Alive For Your Business?
- Published on Friday, 08 March 2013 09:19
- Laura J Solomon
- 0 Comments
Twitter Vine, a new mobile app that lets you capture life from your mobile device, can bring a breath of fresh air to your business by enticing your social media target audience with short six-second looping videos. Sharing video with Twitter followers and Facebook friends gives businesses one more opportunity to promote themselves, albeit short and simple like posting a Tweet. Nathan Ingraham at The Verge says, “tweets with videos work with full audio both in the browser and in the Twitter mobile app.” So what are some ways your business can use Twitter Vine?
1) Get Your Followers Engaged In Conversation: Getting your followers talking with a Vine video.
2) Find Advocates For Your Brand: Take brand advertising a step further by getting your FB and Twitter fans to re-post or re-tweet your Vine video. Create a video and attach it to a branded hash tag.
3) Let Your Work Speak For Itself Through Video: Don’t settle for a static portfolio on your website. Utilize an animated video to show your clients what you can for them.
4) Take It A Step Beyond Business: Use historical trivia related to your industry to engage your target audience by first posting a trivia question and then answering it with a video on Vine.
5) Celebrate Holidays: Celebrate the holidays throughout the year by making market-related videos about holiday promotions. Hold a contest where a Twitter follower can get their Twitter handle mentioned in your next Vine video.
6) Stir Up Excitement About A New Product: Show your products outright or use a video as a teaser to get your audience excited about upcoming products or events your business is offering. Turn it into a contest by having one person who re-tweets your video win something.
7) Brings Your Friends To Work: Take the opportunity to humanize your business by giving people a tour inside your office via a video. Give others a glimpse of your work environment; use for a recruitment video.
8) Attract Customers To Your Exhibit Booth: Attempt to increase your business when you’re exhibiting at a conference by creating a Vine video to attract people to your booth. Attach the conference’s hash tag so people know when your session is starting.
9) Amaze And Educate: Take advantage of educating your audience with interesting and intriguing information.
10) Get People Inside Your Stores: Whether you’re local or far away, fans can take a tour of your store or restaurant with a up close and personal Vine video.
11) Tell Your Brands Story: Utilize a Vine video to share the history of your business and show your audience that you are an expert when it comes to your products, services, and customers.
12) Promote The Contest Your Brand Is Running: Get your fans excited about your contests and promotions. Fans who are not customers may not know about your product otherwise.
13) Give Presentations Life: Record a video related to your next event and increase your webinar participants or get more subscribers to your podcast.
14) Show-Off Your Products: Showcase your product with a video.
15) Give Fans What They Want: Your Vine videos don’t need to be strictly business related. Consider your audience’s broader interests and create fun, interesting, and educational videos they will like.
16) Amuse Your Audience In Random Ways: Have fun with your brand by entertaining your audience and giving your Vine video the opportunity to go viral .
Don’t forget to measure audience engagement by comparing Vine tweets and which videos are being shared most often. This is one way you can use social media to promote your brand and have fun at the very same time.
Laura J Solomon
I have 3 amazing children, my M.A. in Counseling and am a Jesus Freak! I love my life and my kids. Writing helps me to feel like I can say what I want and mean it.
Follow Me:
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