Using Pinterest For Online Marketing

Published on Monday, 01 April 2013 06:20

Darin McGilvra

Pinterest has become the third-largest social network. Most businesses can take advantage of its 10 million users through online marketing techniques, especially if you have blogs written by a Temecula Web design company.

The creators of Pinterest discourage direct marketing, but there are plenty of ways to market indirectly and drive plenty of traffic to your own website. The most important thing to remember is to create compelling content that users will want to share.

First of all, you need to start by creating “Follow” and “Pin It” buttons on your website. This will allow Pinterest users to follow everything you do on Pinterest or to pin your content on their Pinterest pages. Go to Pinterest’s Goodies page to get instructions on how to put buttons like these on your website.

The best way to get users to follow you is to create content they want to share. They will do this repeatedly if you find creative ways to touch their emotions or tell powerful tales. Perhaps you could show people using your products or services and explain how it changed their lives.

You also want to get involved with the social side of Pinterest. This means repinning interesting content on your site, especially anything related to what you sell. The nice thing about this is that the person who originally pinned the content will receive an email with a link to wherever their content is pinned, so that person will be able to go directly to your website from a notification sent by Pinterest.

Commenting on Pinterest can help your online marketing campaign

You can generate interest by commenting on Pinterest as well. Make sure you use thoughtful commentary instead of just a meaningless comment that includes a link to your website. Pinterest will send an email notification to the person who pinned the content you commented on with a link to respond to your comment, so it can create an opportunity for someone to view your website.

Another way to market on Pinterest is to create group pinboards, which allow people to pin their own content so others in the group can share in it. This can be done with customers or just people with similar interests. You can even promote the pinboard on your website or other social media networks, such as Twitter or Facebook.

Liking is another way for you to be visible to users on Pinterest, but it is not as effective as driving traffic as repinning content, commenting, and creating pinboards. This is mainly because when you like something, users will only see your user name and won’t be given a way to go to your page or your website directly.

The main thing to remember is that Pinterest is largely used by women. A large majority of the users of Pinterest are women between the ages of 25 and 34. Your marketing should be geared toward this. Even if you sell products or services mainly used by men, you could promote this as gifts for significant others or something similar.

If you’re not sure how to best go about an online marketing campaign, perhaps you should check out the online marketing services offered by a Temecula Web design company.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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