Online Marketing Strategies For A Tight Budget

Published on Tuesday, 26 March 2013 11:53

Darin McGilvra

Many businesses can’t afford to spend a lot on advertising, but you can still promote your business effectively using the right online marketing strategies. These can even help you afford to use a Murrieta Web design company to redesign your website.

First of all, you need to make a budget. You need to know how much you can spend and then stick to your budget as much as possible. Remember to include how much you’re playing employees and how many hours they will use while working on your online marketing strategies.

Using social media is probably the best way to use your resources for online marketing. They are free to sign up for and they allow you access to millions of people and will help you locate your target market.

Posting regular content on your Facebook page or with your Twitter account will help you stay in touch with current customers and will help you find new ones as well. Of course, you need to have useful or interesting content to post. You want people to want to read your content as well as share it with other potential customers.

This content can be just about anything, but hit needs to be unique and promote your business. It can be something like a Tip of the Day, which would not only promote your products or services but also help establish you as an expert in your field.

You also could link to articles by industry magazines or newspapers that explain why your products or services are popular, unique or needed. Links to videos are becoming even more important and effective.

Let Murrieta Web design company help promote your business

You could also give away free products or services in an online contest or just as a special daily deal on your business’ Facebook page. Make sure you provide an expiration date of the special deal.

A crazy stunt done by you or a more public face of your business could be promoted on social media sites. Tie it in to the number of Facebook Likes or Twitter RTs (Retweets) you want. Announce that the person doing the stunt won’t do it until you get a certain number of Likes or RTs.

A great way to get content for social media is to do a blog. This could expand on the Tip of the Day and help establish your expertise in your field even further. This also will provide content on your website with keywords that will help you rank higher in search engines.

If you don’t have anyone that is able to write effectively, especially on a daily basis, then you can hire someone else to do it for you, such as a Murrieta Web design company that offers online marketing services.

Another way to promote your business is to offer to be a guest blogger for a popular blog in your industry. Make sure to provide a link back to your website in the tag at the end that explains who you are.

If you really have a lot to offer as a writer, you could consider doing an e-book on a topic specific to your industry. Make this as professional as possible and include links in the book to your website. Price the e-book affordably (just a few dollars) and include links in it to your website, especially in the first few pages, since many websites that sell e-books offer customers the opportunity to see the first few pages of an e-book before purchasing.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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