Pay Per Click

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Paid Search Campaign Set Up
and Execution

  • Establish and manage paid search engine marketing programs
  • Analyze existing paid search engine marketing campaigns
  • Deliver a keyword list recommendation (no limit size on keywords)
    • Keywords will be developed for all appropriate products and services
  • Write all ad text copy
    • Ad copy text will be specific to markets, services and promotions
    • Multiple versions of ad copy will be developed for each ad group
  • Input words and ads in the following search engines:
    • Google

Paid Search Campaign Optimization and Maintenance

  • Ongoing keyword optimization includes:
    • Recommendations for improvement and removal of poor performing keywords
    • Continued build out of high performing keywords (adding variations of high performing keywords to the campaign), and match type testing
    • Continual build out of keywords for new services, products, promotions or markets
    • Keyword optimization
  • Reduce bid cap at a keyword level for high cost words to make specific keywords more profitable
  • Optimization at the campaign level to meet/exceed targets
  • Ongoing copy testing/optimization including:
    • Recommendations for improvement and removal of poor performing ad copy
    • Continued build out of high performing ad copy
    • Test ad copy versions to establish the best performing creative concepts
  • Ongoing landing page testing/optimization including:
    • Recommendations for improvement of poor performing landing pages
    • Test various landing pages to establish the best performing creative concepts

Paid Search Reporting

  • Top-line paid performance updates provided every week
  • Contractor will Manage budget to pre-defined spend levels as directed by Customer in writing for the Google Adword account
  • Program recap report analyzing performance will be detailed, tracked and reported daily:
    • Summarized click volume
    • Average page rank per keyword when searched
    • Cost per Click per specific keyword
    • Cost per Conversion per specific keyword
    • Revenue generated per keyword
    • All performance broken down by word and search engine
    • Any other relevant metrics across campaigns as they develop and are deemed necessary and requested by the Customer

Data Manager

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