Posts Tagged ‘web development’
Brand Should Be Focus Of Web Design And Development
- Published on Wednesday, 13 March 2013 07:10
- Darin McGilvra
- 2 Comments
Once you have defined what your brand is, it should be the focus of your Web design and development. This should be understood when you seek out a Murrieta Web design and development company.
Proper Web design and development is critical to developing your brand. A poorly designed website reflects poorly on your company and that can become an unwanted part of the brand.
First of all, the website needs to be functional. If it doesn’t deliver what customers expect, then your company will be branded as one that isn’t reliable or doesn’t deliver on its promises.
So, you need to make sure the website loads correctly and is easy to navigate. Also, any applications or functions on pages must work as expected.
Once this is taken care of, then you can focus on the design and how to use it to develop your bran. Your logo should be the top priority, and it should displayed prominently on every page, preferably at the top left part of each page, which is where people tend to look for the logo and any other clues for what page they are on.
Color is an important aspect to consider. Consider colors for your website that were included in your logo. But, also consider the emotional impact of the colors. Do some research to determine how people react to colors you are considering. For example, red tends to bring out a passionate response while green often has a calming effect.
Functionality also is important to consider with the choice of colors. Make sure the colors you choose don’t make the website difficult to read. For example, don’t have light font colors on a light background or dark font colors on a dark background.
A Murrieta Web design & development company can help create brand
The font you choose should be one that reflects your brand. For example, you don’t want to use a font that looks like a child’s handwriting if you want your brand to reflect professionalism in a business-to-business setting. Also, you don’t want a common, straight font if you want a brand to reflect a fun and playful attitude.
Make sure that the font you choose is easily readable. If you have any doubts, try a different font, size or spacing.
Also, be consistent with fonts. You can have different fonts for text, headers and menus, but don’t have different fonts for text on different pages or different articles on the same page.
The content also should reflect the brand, not just in what the content is about, but how it is written. For example, you should include humor and a relaxed, conversational tone if your brand is a fun, playful one. A more professional tone should be used for a business-to-business brand.
You also want to have a website that is unique in how it reflects your brand. If you use a common theme from an open source Web host, your website will look a lot like other ones, which will prevent you from standing out from the competition.
This is why it is important to use someone who knows how to blend all these elements together in a professional manner, such as an in-house designer or a designer from another source, such as a Murrieta Web design and development company. If your website doesn’t reflect your desired brand, it could do irreparable damage to it.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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Create Your Brand Before Starting Custom Logo Design
- Published on Tuesday, 12 March 2013 10:10
- Darin McGilvra
- 3 Comments
A brand is a powerful tool for any company. You need to carefully craft your brand before delving into custom logo design with a Temecula Web design company.
While the logo for your company is a big part of developing your brand, it is not the brand itself. A brand is not something that is tangible. It is more abstract. You could think of it as the personality of your company that you want to project.
Basically, a brand is what the potential customers think of your company. The key to creating and developing a brand is figuring out how to direct your potential customers, your target market, to think about your company how you want them to think about you.
First of all, however, you need to determine what your brand is. What do you want customers to think about you? Ideally, you want them to think of you as the only one that offers your goods or services, at least the only one that is good enough or inexpensive enough.
When you can get your target market to think of you as the only one, then they will not even consider looking for potential competition. This is pretty easy to do when you have no competition, and then you will find it easy to bring in loyal customers.
So, you want to figure out how to make your company unique. Is your product or service unique? If it is, then you need to focus your brand on that. Even if it is a small difference, if it can be an important difference to customers, it can be enough to set your company apart.
Your brand should be the focus of your custom logo design
If you do not provide a unique product or service, then you need to figure out how to separate yourself from other companies that provide the same service. This could be by providing the cheapest price, the highest quality, or by being the only company to provide your product or service in a certain geographical area, such as a county, city or neighborhood, depending on how large a target market you are going for.
Whatever it is that can set you apart, that needs to be the focus of your brand. Plus, you need to look at positive ideals that can be linked to your company through your brand. This is what you want your company to be known for, such as professionalism, effectiveness, integrity, quality, reliability, or even being forward-thinking.
While most companies would like to be known for all of these, you need to choose one or two for a brand. Once you have defined your brand, then this needs to be the focus of every part of marketing, including developing your logo. Having your brand defined will help the Temecula Web design company you choose to use for custom logo design to create a logo that will develop your brand. The designer should be able to describe how the logo develops your brand if it isn’t obvious to you at first glance.
Once you have the logo created, then this should be used on every part of marketing, including your website. The logo needs to be linked to your company so that when potential customers see that logo, they think of your company in the way that you want them to.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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Giving Your Site’s Traffic A Boost With Pay Per Click Campaigns
- Published on Monday, 11 March 2013 08:30
- Laura J Solomon
- 0 Comments
Are you a newbie to the tech side of the business world and getting ready to launch a new website? Recovering start up costs and boosting your sales from the get-go are probably the first things on your mind. Perhaps you’re a veteran in cyberspace and are looking to increase your brand’s awareness while boosting revenue and gaining a larger target audience. Wherever you’re business is in regards to the World Wide Web, a Pay Per Click (PPC) campaign could be a driving factor in reaching your business goals.
Implementing a PPC in your businesses’ website strategy can help you gain traffic to your website by way of purchasing ads on search engines and other websites. Pay Per Click works on a Cost Per Click (CPC) basis meaning you only pay when a person clicks on your ad. PPC is a cost-effective way to advertise and gain visitors to your site because it doesn’t always require you to pay to get listed. It’s just one of the ways Spotya! Media, a Temecula web design company, utilizes powerful ways to implement effective online marketing strategies.
A good Pay Per Click campaign ins’t just a few keywords
PPC can work in various platforms but is not as simple as choosing the right keywords or targeting options for your particular business and/or industry. There’s a bit of a science to it which means using the right strategies for your brand and budget. Although it may seem like PPC is everywhere, it’s not a “cookie-cutter” solution to driving leads to your site and increasing your ROI at a minimum cost. The following may help you better understand the different channels in which PPC can be used. These are a few, but not all.
Search Engine Marketing (SEM) utilizes sites like Google, Yahoo and Bing to incorporate online advertising and search engine optimization in order to promote your website by increasing your businesses’ visibility on SERPs (search engine results pages). It’s not merely enough, though, to have the right set of keywords. Having a good grasp of campaign analytics and website optimization is vital.
Social Media Advertising reaches out to Facebook, Twitter, Google +, LinkedIn, YouTube and more by letting you create content that draws attention to your brand and website. The same ads that you would put on a search engine will reach out to your social media followers and fans in hopes of them sharing with their respective networks while promoting your brand to existing and potentially new followers.
Shopping Engines play a large role for retailers when it comes to selling a product. Being a part of a shopping engine on eBay or Amazon.com (just a couple biggies) offers a site visitor the opportunity to type product queries in an effort to get a complete list of all vendors selling that particular product. Search pages can include product details, pricing and information.
PPC campaigns are a huge part of online marketing. If done right, they can boost your sales and revenue while maximize marketing strategies for your business. If done ineffectively, though, it could cost your business in more ways than one. Finding an experienced team of web developers and social media experts is the first step to providing you will all the tools you need to get your businesses’ pay per click campaign underway!
Laura J Solomon
I have 3 amazing children, my M.A. in Counseling and am a Jesus Freak! I love my life and my kids. Writing helps me to feel like I can say what I want and mean it.
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Functionality Is Most Important Part Of Web Design And Development
- Published on Thursday, 07 March 2013 17:20
- Darin McGilvra
- 2 Comments
Functionality should be your main focus when redesigning a website or when looking for a Murrieta Web design and development company to design a new site for you. Functionality plays a large part in how successful your new website will be in so many ways.
No matter how good a website looks and how much great content it has on it, if it isn’t functional, it will ultimately fail. If a website is functional, then it delivers what the customers expect it to.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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Take Advantage Of Social Media In Online Marketing
- Published on Wednesday, 06 March 2013 17:30
- Darin McGilvra
- 1 Comment
Social media is becoming an ever-present part of our social landscape. In fact, if your company is not taking advantage of the marketing aspects of social media, it could become in danger of falling well behind the competition. If you’re looking for a Temecula Web design company to help set up a new website, or redesign a current one, you’ll want to map out your plan for using social media to market the site.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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