Posts Tagged ‘online marketing’
Create Your Brand Before Starting Custom Logo Design
- Published on Tuesday, 12 March 2013 10:10
- Darin McGilvra
- 3 Comments
A brand is a powerful tool for any company. You need to carefully craft your brand before delving into custom logo design with a Temecula Web design company.
While the logo for your company is a big part of developing your brand, it is not the brand itself. A brand is not something that is tangible. It is more abstract. You could think of it as the personality of your company that you want to project.
Basically, a brand is what the potential customers think of your company. The key to creating and developing a brand is figuring out how to direct your potential customers, your target market, to think about your company how you want them to think about you.
First of all, however, you need to determine what your brand is. What do you want customers to think about you? Ideally, you want them to think of you as the only one that offers your goods or services, at least the only one that is good enough or inexpensive enough.
When you can get your target market to think of you as the only one, then they will not even consider looking for potential competition. This is pretty easy to do when you have no competition, and then you will find it easy to bring in loyal customers.
So, you want to figure out how to make your company unique. Is your product or service unique? If it is, then you need to focus your brand on that. Even if it is a small difference, if it can be an important difference to customers, it can be enough to set your company apart.
Your brand should be the focus of your custom logo design
If you do not provide a unique product or service, then you need to figure out how to separate yourself from other companies that provide the same service. This could be by providing the cheapest price, the highest quality, or by being the only company to provide your product or service in a certain geographical area, such as a county, city or neighborhood, depending on how large a target market you are going for.
Whatever it is that can set you apart, that needs to be the focus of your brand. Plus, you need to look at positive ideals that can be linked to your company through your brand. This is what you want your company to be known for, such as professionalism, effectiveness, integrity, quality, reliability, or even being forward-thinking.
While most companies would like to be known for all of these, you need to choose one or two for a brand. Once you have defined your brand, then this needs to be the focus of every part of marketing, including developing your logo. Having your brand defined will help the Temecula Web design company you choose to use for custom logo design to create a logo that will develop your brand. The designer should be able to describe how the logo develops your brand if it isn’t obvious to you at first glance.
Once you have the logo created, then this should be used on every part of marketing, including your website. The logo needs to be linked to your company so that when potential customers see that logo, they think of your company in the way that you want them to.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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Can Twitter Vine Make Social Media Come Alive For Your Business?
- Published on Friday, 08 March 2013 09:19
- Laura J Solomon
- 0 Comments
Twitter Vine, a new mobile app that lets you capture life from your mobile device, can bring a breath of fresh air to your business by enticing your social media target audience with short six-second looping videos. Sharing video with Twitter followers and Facebook friends gives businesses one more opportunity to promote themselves, albeit short and simple like posting a Tweet. Nathan Ingraham at The Verge says, “tweets with videos work with full audio both in the browser and in the Twitter mobile app.” So what are some ways your business can use Twitter Vine?
1) Get Your Followers Engaged In Conversation: Getting your followers talking with a Vine video.
2) Find Advocates For Your Brand: Take brand advertising a step further by getting your FB and Twitter fans to re-post or re-tweet your Vine video. Create a video and attach it to a branded hash tag.
3) Let Your Work Speak For Itself Through Video: Don’t settle for a static portfolio on your website. Utilize an animated video to show your clients what you can for them.
4) Take It A Step Beyond Business: Use historical trivia related to your industry to engage your target audience by first posting a trivia question and then answering it with a video on Vine.
5) Celebrate Holidays: Celebrate the holidays throughout the year by making market-related videos about holiday promotions. Hold a contest where a Twitter follower can get their Twitter handle mentioned in your next Vine video.
6) Stir Up Excitement About A New Product: Show your products outright or use a video as a teaser to get your audience excited about upcoming products or events your business is offering. Turn it into a contest by having one person who re-tweets your video win something.
7) Brings Your Friends To Work: Take the opportunity to humanize your business by giving people a tour inside your office via a video. Give others a glimpse of your work environment; use for a recruitment video.
8) Attract Customers To Your Exhibit Booth: Attempt to increase your business when you’re exhibiting at a conference by creating a Vine video to attract people to your booth. Attach the conference’s hash tag so people know when your session is starting.
9) Amaze And Educate: Take advantage of educating your audience with interesting and intriguing information.
10) Get People Inside Your Stores: Whether you’re local or far away, fans can take a tour of your store or restaurant with a up close and personal Vine video.
11) Tell Your Brands Story: Utilize a Vine video to share the history of your business and show your audience that you are an expert when it comes to your products, services, and customers.
12) Promote The Contest Your Brand Is Running: Get your fans excited about your contests and promotions. Fans who are not customers may not know about your product otherwise.
13) Give Presentations Life: Record a video related to your next event and increase your webinar participants or get more subscribers to your podcast.
14) Show-Off Your Products: Showcase your product with a video.
15) Give Fans What They Want: Your Vine videos don’t need to be strictly business related. Consider your audience’s broader interests and create fun, interesting, and educational videos they will like.
16) Amuse Your Audience In Random Ways: Have fun with your brand by entertaining your audience and giving your Vine video the opportunity to go viral .
Don’t forget to measure audience engagement by comparing Vine tweets and which videos are being shared most often. This is one way you can use social media to promote your brand and have fun at the very same time.
Laura J Solomon
I have 3 amazing children, my M.A. in Counseling and am a Jesus Freak! I love my life and my kids. Writing helps me to feel like I can say what I want and mean it.
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Take Advantage Of Social Media In Online Marketing
- Published on Wednesday, 06 March 2013 17:30
- Darin McGilvra
- 1 Comment
Social media is becoming an ever-present part of our social landscape. In fact, if your company is not taking advantage of the marketing aspects of social media, it could become in danger of falling well behind the competition. If you’re looking for a Temecula Web design company to help set up a new website, or redesign a current one, you’ll want to map out your plan for using social media to market the site.
Darin McGilvra
Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.
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