Posts Tagged ‘brand development’

Old School Print Materials Still Needed For Marketing Success

Published on Thursday, 04 April 2013 07:42

Darin McGilvra

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When a business creates a website, or has a Murrieta Web design company do it, it will usually focus its marketing efforts on driving traffic to the website. However, leaving out print materials in your marketing plan could be a mistake.

While the world has become more digitally focused, printed materials such as business cards and brochures can still have an impact on your target market, and in some cases this impact can even be greater than online marketing efforts.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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