Make Sure Copy Writing On Your Website Is Of High Quality

Published on Wednesday, 20 March 2013 11:29

Darin McGilvra

When seeking out a Temecula Web Design company, it is important to ensure that the copy writing being done on your website is of the highest quality. The best copy writing will help bring in plenty of traffic from your target market.

The key is to understand what high-quality copy writing for websites is. When you can recognize it, you can make sure that the copy on your site will serve its purpose.

First of all, the content on your copy needs to include key words. This is a very basic part of search engine optimization (SEO) and has been well-accepted for many years. However, the copy should not just be stuffed full of the key words or phrases. The key words should be a natural part of the copy and not just crammed in so it is obvious that you are trying to make the content rank high in the search engines.

In fact, search engines have become so smart now that they can recognize content that is written just for search engines and not so people will enjoy reading it. When a search engine spots this, it will rank the content lower in its searches, so stuffing an article full of key words can actually hurt the article’s rankings.

The copy should also use correct grammar and spelling. An occasional error is not a big deal, but too many errors in spelling and grammar will lead readers to question the quality of the content and the integrity of the company. Basically, it will reflect poorly on your company’s website and make you look unprofessional.

Legitimate alternated spellings for words can be used in copy so that the article will rank high in multiple searches. However, do not use common misspellings of words for the same reasons you don’t want errors in your copy.

Simple, original copy writing is best to bring in the most traffic

The copy also should be original. Besides the legal ramifications, using someone else’s copy without their permission (and the proper credit that goes with it) will also reflect poorly on your company.

Also, the copy should be useful or helpful. There should be a purpose behind why it was written, and it should provide compelling reasons for people not only to read it but to share it with others as well.

The copy writer should keep the website’s target market in mind, but for the most part, the copy should be written so it could be understood by most people. This means it should be kept simple and easy to follow.

The style of the copy is also important. Use headlines with keywords included to attract readers and use subheads in the copy to break up the regular text and draw the readers’ eyes to them.

Links are also important to help with search engine rankings and to help readers navigate to specific pages on the website and locate specific information they are looking for. Links should use text specific to what it is linking to instead of “click here” or “this article.”

In the end, if the article is something you would read, then your target market will most likely read it as well. That is the ultimate goal of quality copy writing.

If your company is not equipped to provide quality copy writing, you can always get help from a Temecula Web design company that offers copy writing services.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

More Posts

Follow Me: