Making Your Brand Memorable In Online Marketing

Published on Thursday, 28 March 2013 07:45

Darin McGilvra

Your brand is so important to the success of your business. Making it memorable should be the focus of any online marketing campaign, whether you do it yourself or have a Murrieta Web design company do it.

A brand is not just a logo or slogan used in online marketing campaigns. A brand is basically what potential customers think of when they come in contact with your company.

You want to make your brand a promise of what you will deliver when customers do business with you. Making this promise memorable means customers will think of this promise when they are looking to purchase your product or service.

When creating a brand, you want to decide what you want that brand to be. Once you have decided on a brand, then it needs to be the driving force behind everything you do with your business, from online marketing to customer service.

Your brand needs to be the focus of things like your logo, your slogan or tagline, and even online marketing campaigns. Even the name of the business should be a reflection of the brand for the business.

Making your brand memorable starts with what you choose that brand to be, but it continues with how you develop the brand as well.

First of all, you want to choose a brand that is unique. This is so you can separate yourself from the competition. If your brand is the same as your competition, or very similar, you won’t stand out to customers and be memorable.

Find your niche to make your brand memorable in online marketing

You also want to choose a brand that isn’t too broad. You want to narrow your focus and find a unique niche to help your customers identify with your business. If customers can identify with your business, they will remember it.

Once you choose a brand, write a mission statement for the business that reflects this brand. Display the mission statement on your website so that customers can read it.

You also want to keep things simple. If your slogan or tagline is too long or difficult to understand, it will be difficult for customers to remember. Also, you want to keep your logo simple so it will be instantly recognizable to customers. Bright colors also can make a logo memorable, but you want the color scheme to be completely in line with your brand.

Be consistent and follow through on your brand. Everything customers see and hear about your business needs to reflect  your brand so that not only will customers remember your brand, but they will believe it as well. If customers get the message of your brand but don’t believe that your business will deliver on the promise of the brand, your business will come across as fake and untrustworthy.

For example, if your brand promises your product to be of the highest quality but you send out brochures on low-quality paper, customers that receive the brochures will get the first impression of low quality from the brochures and won’t believe that you’re able to deliver a high-quality product.

So, it is imperative to be focused on the message of your brand in everything the company does, especially in online marketing, whether the company markets itself or has a Murrieta Web design company do it.

Darin McGilvra

Darin McGilvra has been a professional writer since 1997. He currently writes about personal finances, information technology and sports for numerous websites, including mycashtime.com, mchelper.com, and Yahoo! Sports.

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